JD.com
- Improved click-through rate by ranking retrieved products for push and messaging recommendations, combining feature engineering, deep learning, joint pointwise and pairwise learning, and large language models; achieved a +0.31% relative overall pCTR increase and +0.78% among high-active customers.
- Built SQL monitoring panels for online and offline metrics, conducted A/B experiments, explored natural-language query understanding, and addressed online-offline inconsistency and cold start for low-active users.
